http://www.findlafoodtrucks.com/blog/2010/02/14/review-la-street-food-fest/ Blogging LA's twittering food truck scene Tue, 31 Aug 2010 05:55:14 -0700 http://wordpress.org/?v=2.8.4 hourly 1 http://www.findlafoodtrucks.com/blog/2010/02/14/review-la-street-food-fest/comment-page-1/#comment-143 Bigmouth Tue, 16 Feb 2010 16:09:20 +0000 http://www.findlafoodtrucks.com/blog/?p=192#comment-143 I've given up on food festivals. Organizers always underestimate the number of people attending. I understand why -- they have to be conservative to avoid wasting money -- but the incentives are perverse and lead inevitably to chaos. On the plus side, many of my best meals have been after leaving food festivals in frustration lol! I’ve given up on food festivals. Organizers always underestimate the number of people attending. I understand why — they have to be conservative to avoid wasting money — but the incentives are perverse and lead inevitably to chaos. On the plus side, many of my best meals have been after leaving food festivals in frustration lol!

]]> http://www.findlafoodtrucks.com/blog/2010/02/14/review-la-street-food-fest/comment-page-1/#comment-140 mgn Mon, 15 Feb 2010 19:12:51 +0000 http://www.findlafoodtrucks.com/blog/?p=192#comment-140 I feel like I've heard so many food fest horror stories in the last few years. If you want a scandalous read look up the Serious Eats fest from last year! It seems to me that the, very obvious, solution is to pre-sell the tickets. In the initial planning and research stage surely the festival organizers studied other festivals. The problem always seems to be, "we thought that only X number of people were going to show, but then X to the power of x people actually came". Usually this seems to be the case because of their own marketing skills. So, if you have designed a fest that would be brilliant if 10,000 people showed up, just sell 10,000 tickets. Let people know that it's limited entry, and not going to turn into 2+ hour lines, and I think it would sell out instantly and leave people with good feelings afterwards. I think that the greed of the organizers often bites them in the ass. I feel like I’ve heard so many food fest horror stories in the last few years. If you want a scandalous read look up the Serious Eats fest from last year! It seems to me that the, very obvious, solution is to pre-sell the tickets. In the initial planning and research stage surely the festival organizers studied other festivals. The problem always seems to be, “we thought that only X number of people were going to show, but then X to the power of x people actually came”. Usually this seems to be the case because of their own marketing skills. So, if you have designed a fest that would be brilliant if 10,000 people showed up, just sell 10,000 tickets. Let people know that it’s limited entry, and not going to turn into 2+ hour lines, and I think it would sell out instantly and leave people with good feelings afterwards. I think that the greed of the organizers often bites them in the ass.

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